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we developed multiple personalities

for the CW


the CW
Los Angeles, California


Like any major media corporation, the CW fully embraces social media and the power of fictional narratives blended into social media. And when they decided to reboot one of their most famous television franchises, they hired us to author a library of Twitter entries for them. In eight individual voices.

Yes. Eight.


Writing in-character Tweets that paralleled episode story arcs meant we worked closely with the program’s showrunner. By the end of the show’s first season, we had written hundreds of posts that expanded the narrative territory of every major character on the show.