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we help people
with big hearts

fall in love

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Giving Date
Beverly Hills, California

THE CHALLENGE

The online dating scene offers a galaxy of ways to address one’s own individual needs. But what about singles looking to give back and make a romantic connection?

That’s the void Giving Date aims to address. Founded by an experienced therapist, the company endeavors to send couples on dates that offer a side benefit: Meaning. But how do you telegraph this noble intent to potential clients?

THE SOLUTION

We began Giving Date’s website design from our usual foundation of minimalism. That meant deploying specifically-chosen images to illustrate the site’s very unique narrative. All without burying visitors under an avalanche of text (which we skillfully deployed elsewhere).

But the site’s true power is under the hood, where we installed a powerful dating component. This meant payment integration and all the database features one would find on a site like eHarmony or Match.com. And from the CMS backend, Giving Date employees can manage the entire business without need for outside assistance.